We’re excited to announce that Salt & Pepper is growing — not just in numbers, but in vision, direction, and strength. We’re thrilled to welcome two exceptional professionals to our leadership circle:

  • Gabriel Dombri joins as Strategy Advisor & Partner
  • Tudor Moldovan joins as General Counsel & Partner

This strategic move comes as Salt & Pepper deepens its focus on building software for wearables and connected devices — a field we believe will shape the future of how people interact with technology in their everyday lives: how they live, work, and stay healthy.

With over 9 years of experience building digital products for startups and global enterprises, Salt & Pepper is now doubling down on its mission to deliver software that bridges the physical and digital worlds. Gabriel and Tudor bring a wealth of experience that complements our existing capabilities and strengthens our path forward.

 

Gabriel Dombri

Gabriel Dombri

Strategy Advisor & Partner

Gabriel joins Salt & Pepper as a veteran in the product-building space, after nearly a decade leading an international product studio and advising dozens of startups and product companies across Europe. His work blends strategic clarity with a survival-first mindset — helping teams focus on what truly drives traction and value. As Strategy Advisor & Partner, Gabriel will support Salt & Pepper in sharpening its product focus, evolving its go-to-market edge, and laying the foundations for sustainable scale in the connected devices space.

Commenting on his new role with Salt&Pepper, Gabriel said:

“I’ve spent the last years helping founders build great products with an external squad that got their game and get from idea to traction with a sharp eye on survivability. At Salt & Pepper, I saw a rare mix of engineering depth, product hunger, and integrity. My focus will be on helping the team double down on product thinking and build the kind of strategic clarity that scales — without burning out.”

Tudor Moldovan

Tudor Moldovan

General Counsel & Partner

Tudor is a senior corporate lawyer with 12+ years of experience in the legal field and a deep focus on the tech industry. His practice centers on bridging the gap between innovation and legal compliance, helping startups, entrepreneurs, and established technology companies navigate the complex legal landscape surrounding contracts, intellectual property, corporate (re)structuring, regulatory compliance, etc. With a firm understanding of both the legal and the technical nuances, Tudor will support Salt and Pepper with strategic counsel that aligns with fast-paced product development cycles and the evolving demands around IoT products, by delivering clear, practical legal solutions that empower growth and innovation.

Commenting on his new role with Salt&Pepper, Tudor said:

“After 4+ years of partnering with Salt & Pepper as outside counsel, it’s great to be able to bring my skills and further deepen my understanding of the business in-house. Having already worked closely with the team, I look forward to providing valuable context and continuity to the role. For me it’s a logical and timely move as the company navigates increasingly complex legal and regulatory challenges.”

“If you want to go far, go together. And sometimes, to go far and fast, you need partners who bring that extra edge. Gabi and Tudor bring clarity, and strategic insight to this next chapter of our journey.”

Cristin Iosif

Founder & CEO, Salt&Pepper

We couldn’t be more excited about what’s ahead and the impact we can create — together.

Stay tuned!